My Friends & I, a 14-dealer co-op on Niles Boulevard in Fremont, CA is going the extra mile, marketing-wise, by having a gift basket drawing every month. You get a chance to win with any purchase. Gift baskets are a popular drawing prize, and the prospect of winning one assures that shoppers coming to the well-known Niles Boulevard antique row will likely include My Friends & I in their stops.
Another marketing tool that takes a little effort but potentially could help attract more clientele is the blog that Carol, the store owner, maintains at www.myfriendsandiniles.blogspot.com. Blogspot is a free blog hosting site, and she posts anything from photos of newly-arrived items to open house sales like the one they held a couple of weeks ago, to uplifting quotes or even photos of special dishes being served at nearby restaurants...shoppers have to eat too, you know.
Here's a photo of the gift basket for the drawing in April.
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