Sunday, September 23, 2012

42,000 Digital Guides...and counting!

For 24 years, antique shoppers have been walking into stores with copies of Cochran's Collector's Guide in their hands. But today, as shoppers evolve into the Digital Age, a customer could be carrying an iPhone or other mobile device with the store's location, map and information on the screen. And she may be coming in for a specific type of item the store specializes in, thanks to Cochran's new search capabilities.

Cochran's has always been on the leading edge; we launched our website containing the entire Guide in 1996. As antique shoppers have begun adopting mobile technology, we saw the need to make a Guide downloadable to aid in their pursuit. Whatever application you have to view and read Adobe Acrobat™ files, simply use the "Find" function to locate the store, or item that interests you.

We crunched the latest numbers and found that nearly 42,000 people have downloaded the digital version of the 2012 Cochran's Collector's Guide on their computers, laptops, iPads, iPhones and other tablets and smartphones (just in the last 12 months). In August alone, 9,681 downloads were recorded. Add to that the 100,000 who carry and refer to the hardcopy Guide and you get an idea how many people are referring to the Guide.

The digital Guide is searchable, so you can look up whatever specific items you are seeking, and find a list of stores carrying that item, i.e. Victorian furniture or vintage fashions. Below is what the screen looks like when you use Acrobat's search function to look up "dolls."

Remember that the key word here is "download," on your iPad, iPhone or other such device. We're still researching ways to make the undownloaded online version efficiently searchable, but for now, the process would be much too onerously slow for the average user.

Sunday, September 16, 2012

Three times a year, Magnolia Antiques and Home Interiors in Carmichael, CA opens their spacious parking lot for the very popular Magnolia Outdoor Marketplace, from 8am to 3pm. Admission is free, there are lots of vendors providing shaded booths for their wares and you never know what you'll find.

The next Marketplace will be the 31st of March, 2013, and again Sunday May 26 and Sunday, September 22. Mark your calendar!

And visit Magnolia when you're near Sacramento, to see their beautiful furnishings and accents. Or you can go right now to their website  for a preview. Each dealer has an individual gallery of photos for your perusal.

Here's a preview to get you started...

Wednesday, September 12, 2012

You get more than 800 chances to find what you're looking for...or to experience that serendipitous moment when you find what you didn't KNOW you were looking the Long Beach Antique & Collectible Flea Market Sunday, Sept. 16. That's in Long Beach, California.

How much space do 800 sellers take? More than 20 acres. Be sure and take your walking shoes. Drive the 405 Freeway to Lakewood Blvd. North, turn right on Lakewood Blvd to Conant St, turn right again, and you're there!

Admission is $5, but you can show your Cochran's Collector's Guide (Pg 15) and they'll knock off fifty cents.

This outstanding show (called "Best in the US" by Good Housekeeping Magazine, is held the third Sunday of every month, plus a couple of special sales on April 29 and Sept. 30 (so you get two chances this month to score that special find!)

Get a taste of what you're in for at their website, Which is the source of these photos.

Saturday, September 8, 2012

Antiques in the Streets of Albany, OR

We love festive antique street fairs, and today's 15th Annual Antiques in the Streets fair in downtown Albany, OR, looks like an awesome one. A traditional pancake breakfast, live music by the Main Street Band, all those fascinating finds...what's not to love? Get more details at their web page.

Friday, September 7, 2012

Simultaneous Sales at Solvang Stores

Fascinating animated singing bird in a gilded cage, French, 1875, at Solvang Antiques

Dwight and Arlene Steffensen are excited to announce that Solvang Antiques is showcasing its finest in a new location at 1693 Copenhagen Drive in Solvang, CA.  The new location will allow Solvang Antiques to showcase its entire inventory at street level making shopping easier for its customers.

It's a busy time for the Solvang Antiques staff. They're in their final weeks of the Moving Sale at the old location, 486 First Street. Everything is on sale. If these items don't sell, they will be going back to the consignors. This motivation has created the lowest prices in the store's history, some items more than 90% off! 

Meanwhile, the Grand Opening Sale ends soon at the new location, 1693 Copenhagen Dr. Save 10-50% for a limited time on a wonderful variety of items at the new store. Visit their website at for a sample of their exquisite collections.

French Provincial biblioteque complete with cozy reading nook, c. 1900