Thursday, September 17, 2015

The Collaboration Concept

What I like about antique and vintage stores is that most of them seem to find collaborating rather than competing does much more for the bottom line. The more stores there are in a downtown district, for instance, the more likely a shopper will pull off the freeway, brave downtown traffic, park and tour all the shops.

(The Cochran's Guide encourages that spirit of cooperation by offering free display ads to groups of shops.)

An example: events like the Shop Hop mentioned in our previous post bring people downtown, where they can stop somewhere for coffee or dinner, do some extended, relaxed browsing, and stimulate the local economy.

In Junction City, OR, ten stores are collaborating on a Girlz Night Out sales, drawings and other surprises. Time and Again Collectibles and Gifts at 177 W Sixth Ave will sweeten the deal with a Syrup Tasting of new flavors for all the waffle fiends out there. Ten stores are involved, a great evening's stroll with the girls (I'm sure they'll let in guys, too).

Tomorrow night in Phoenix, Pearly Mae's Resale and Home Again Furnishings and Antiques, neighbors at 4314 and 4302 N. 7th Ave., are having a Happy Hour Sale tomorrow, Sept 18, with both stores open until 8pm.  (Home Again is continuing their sale through the weekend.)

We contribute by promoting events like this, as well as in-store sales, on our Facebook page. If your store is in the Guide, and you're having your own sale, or a community event like Girlz Night, the Happy Hour or Shop Hop, we hope you'll let us know so we can help you toot your horn!

Photos: 1) something new from something old, a spoon bracelet by Spoon Candy, at Time & Again in Junction City, OR.
2) Gorgeously ornate wrought iron patio set at Home Again in Phoenix.
3) Tropical seating ensemble at Pearly Mae's Resale in Phoenix.

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